Respondents can almost always give you a reason,
for their choices, but it may not be the real one.
They often aren’t aware of the reason themselves.
Our challenge is to find out what’s really driving them
We use a range of approaches throughout the research
process; recruitment, interviewing and analysis.
- Based on NLP, Myers Briggs, Motivational Psychology and
even tossing a coin
- We’d be happy to tell you more about them
Obviously tools are not the only answer: being intuitive
and persistent researchers helps a bit too.
Moment