Why behavoural


People are not rational, decision-making machines, but
intuitive and biased beings with multiple priorities

- Glibly, the basis of Behavioural Economics thinking

Intuitive, decisions can be very efficient
- However, they can also hamper our ability to act in our own best interests
- This has been of interest in politics and business for some time

For us, Behavioural Economics provides a framework for many of the approaches that we have used in the past
- And it’s also a springboard for new thinking

That thinking can effectively by summed up as
Mind and Moment


Click here to download our Behavioural Economics paper