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Concerned Planners
A more rational connected journey
CALCULATED HEDONISTS
Proactively
go for a
check-up
Doctor
diagnoses
high
cholesterol
Patient makes
suggested
lifestyle
changes, but
cholesterol
still too high
Doctor
prescribes
Statins
Patient takes
Statins as
directed
Cholesterol
gets lower
Patient
maintains
Statins and
healthy lifestyle